Initial idea:
Pass- This is because thee are a lot of other media products that are similar to the ones that I am doing.

Target Audience:
Merit - This is because within sheffield there are a lot of teenagers / school  and college students, and since my podcast is targeted towards that age group it means that I will be targeting the majority of sheffield.

Format:
Merit - I wanted this as a podcast because I think that is would be easily assessable for people to listen to. Unlike the radio, you don't need a strong signal to listen to it. All you need to do is to download it and it is there for the audience to listen to whenever they want.

Finance:
Pass - This is because if was actually going to produce this podcast then it would be very expansive to start it.