Introduction to LO3

Demographic:
Category relating to how media produces target audiences.
Breaking down the audience. ( age, gender, ethnicity, location, disposable income, education, lifestyle)
Group of people who can consume the product.

Audience theory:
John Hartley (1987) and Ien Ang (1991) suggested that producers create invisible fictions or imaginary entitles before creating a media product.

Treatment review.

One of the elements in my treatment that meets the merit criteria is the synopsis, this is because it is very detailed and it talks about every aspect of what the podcast will contain. 
One of the elements of the treatment that would need to be improved would be the target audience, this is because there is no inclusion of (ABC1's) to make it detailed.